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Toto Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic success in F1

Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6bn – an unprecedented figure for an F1 team – following McLaren was appraised at £3.5bn in a change of corporate structure last September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, plans to divest a stake approximately 5%.

Wolff, aged 53 would stay on as team principal and chief executive officer if the sale goes through.

Shareholder Breakdown

Remaining partners in the team are Mercedes and industrial group Ineos, who both hold one-third of the enterprise.

A Mercedes spokesperson said: "We will be making no comment on the matter. The management structure of Mercedes F1 stays unaltered, and each shareholder are dedicated to the ongoing success of the brand in Formula One."

Financial Increase

The deal would represent a substantial rise in value of Mercedes F1 since Ineos acquired its share for £208 million in 2022.

This surge demonstrates the expansion in valuations of F1 teams recently due to the growing popularity of the sport globally.

This was also seen in the success of the F1 movie starring Brad Pitt, which debuted in summer 2023 and has grossed over $630 million (£458m) at cinemas worldwide.

The film represents Pitt's most successful film and the most successful sports film ever released.

Current Performance

Mercedes are runner-up in the constructors' championship, behind McLaren Racing, with three races left this season.

Their lead driver British driver George Russell has won 2 of the 21 races so far and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a unprecedented eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

DW
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